Foundry Brewery Company
Advanced Typography Project, George Mason University
Students were provided information about Foundry Brewery Company, a factitious brewery in Great Falls, Virginia. This client was looking for two brands for their brews This Oast Haus and Rogue Cooper. How to give these two brews unique branding while feeling like a cohesive part of Foundry Brewing?
This Oast Haus Logo Design:
Cheddar Gothic Rough typeface
Sans Serif display typeface
Rough, textured typeface to allude to Oast Haus’; worn from age and use
Rogue Cooper Logo Design:
Nelson Rugged typeface
Vintage, worn appearance
The word “Rogue” has embellished characters, as if they are going rogue within the design
This Oast Haus Packaging Concept:
Muted colors that reflect key flavors like
orange peel and pine
Worn quilting squares with hop icon
Final Can Designs
Rogue Cooper Packaging Concept:
Features pirate or other outlaw, a “rouge”
Incorporate the theory that Porters are named
after old London porters or carriers
This Oast Haus Collateral
