Minute Maid Rebranding

Corporate Design and Branding Project, George Mason University

In a semester-long project, students selected a company to rebrand and created a new logo, stationery, and applications with their branding. These were then incorporated into a full branding guide for the company, and a few of the spreads were featured. This rebranding of the Minute Maid company sought to bring a fresh and modern feel to the brand while highlighting the fun and inviting aspects of this well-known brand.